The world of recruitment and selection is constantly changing. As a company, you want to attract the right talent, but how do you do that at a time when the job market is becoming increasingly competitive? Did you know that by 2023, 45% of employers say that finding qualified staff will be the biggest challenge? Not to mention the unpredictable demand for skills, increasing employee flexibility and rising expectations of new employees.
So, what are the latest trends that can improve your recruiting strategy? Let's take a look at the five key trends we are currently seeing and how you can benefit from them.
1. Flexibility above all else
Flexibility is the trend that cannot be missed. Whereas we used to look mostly at the fixed 9-to-5 work week, many employees now want more freedom. Employees today have a desire to balance work and personal life without compromising their productivity. Did you know that 60% of employees say that flexible working hours are more important to them than a higher salary?
Companies that offer flexibility have a distinct advantage in the job market. Think hybrid working or flexible contracts, for example. If your company does not keep up with this trend, you risk missing out on top candidates.
Imagine you are looking for a sales manager. You have two candidates who both have similar experience and skills, but one wants to work in the office every week, while the other asks for the option to work remotely when needed. Which one do you choose? Flexibility is not only a desire of employees, it also helps bring in and retain the best people.
2. Data-driven recruitment
With the advent of AI and big data, the use of data in the recruitment process is here to stay. Companies are increasingly using data-driven recruitment to select candidates, predict job performance and find the best match. Using data from previous job applications, employee performance and even social media can help make much more targeted choices.
According to a LinkedIn report, 70% of companies are now using data analytics tools to improve their hiring process. On average, these companies are seeing 40% more successful candidate placements.
Imagine searching for a marketing professional. Because Meta Careers uses AI tools that perform analysis of resumes and previous work experience automatically, we get a more focused view of who is the best fit for your company, without having to manually browse through hundreds of resumes. Using data by scanning speeds up your process and ensures we find the right person faster.
3. Candidate-centric: recruitment processes as experience
Recruitment and selection today is not just about a candidate's skills, but also about the experience you offer them. The candidate experience has become essential to attracting talent. If you have a poor job application experience, candidates will not soon forget it. In fact, 66% of candidates say they would not apply to a company they had a bad experience with before.
Companies need to create recruitment processes that not only guide candidates through the process quickly and effectively, but also ensure a positive experience. Consider clear communication, transparency about next steps and quick feedback.
Consider an applicant applying to your company. The application process is clear, responses are quick, and even the rejection is done cleanly and with feedback. This ensures that this candidate, even if she doesn't get the job, has positive feelings about your company, which can later translate into future applications or even recommendations to others.
4. Sustainability and social responsibility
Today's candidates look beyond salary. They want to work for companies that take responsibility for their social and environmental impact. Did you know that 70% of millennials say they would prefer an employer committed to sustainability?
Corporate social responsibility (CSR) is playing an increasing role in companies' hiring strategies. From sustainable business practices to engaging employees in socially relevant projects, it is important to include sustainability in your brand strategy.
Imagine you have a young candidate who is excited about the job opening, but also wants to know what sustainable initiatives your company is undertaking. For example, by focusing on green business processes or good working practices for employees, you can make a difference in your recruitment strategy.
5. Automation in recruitment processes
Automation is rapidly gaining ground in recruitment. From chatbots handling job applications to automated emails and personalized ads, technology is making the recruiting process faster and more efficient. According to LinkedIn, 65% of companies use automation tools in their recruiting process, making it faster and more efficient to find candidates.
Imagine you have an open position and receive hundreds of applications. Using AI-based tools, you can automatically screen the resumes and send the candidates who are the best fit to the next stage. This not only saves time, but ensures you don't miss out on important talent.
Why these trends are important for your business
As a company, you not only want to attract the right people, but also retain them. By keeping up with the latest trends in recruitment, you make your organization more attractive to talent. Flexibility, the use of data, excellent candidate experience, sustainability and automation are not only important trends, they are the foundation for successful recruitment strategies. .
What can you do?
- Consider implementing flexible work options in your company.
- Use data analytics tools to improve your recruiting processes.
- Provide an optimal candidate experience that helps candidates move not only quickly, but positively through the process.
Meta Career: your partner in finding talent.
At Meta Career, we understand the latest trends in recruitment and apply them to take your recruitment strategy to the next level. Whether it's flexible work contracts, leveraging data analytics tools or optimizing the candidate experience, we offer the expertise and tools you need to quickly and efficiently attract the right people.
Want to know how we can improve and accelerate your hiring process? Then contact us so we can get acquainted without any obligation.
